Summary
Steps to naming your first business.
Naming Your Business- Part 3
Are you a new entrepreneur just starting the journey of starting your own business? One of the most crucial decisions you’ll make is naming your first business.
Last week we talked about Tools to Aid Your Decisions and When to Consider a Name Change.
As a small business coach, I understand the significance of this decision, so look at some more factors to consider and how to navigate this process effectively. I’ll share some real-life examples of how others chose their name, as well.
Tying in with Your Brand and Target Market:
- Storytelling: Your business name can tell a story or evoke emotions related to your brand’s mission or origin.
- Cultural Relevance: Consider cultural sensitivities and preferences of your target audience to avoid any misinterpretations or unintended meanings.
- Brand Identity: Ensure your name complements your visual identity, logo, and overall brand aesthetic for cohesive branding.
Cyndy Hackett, owner of Sugar Free Cupcakery & Treats shared this: “ I specifically wanted to avoid using the word “Keto” in my business name because it is trendy, can cause prejudgment and doesn’t quickly convey “sugar free/gluten free” as are all of my products.
David Mandeville of Miners Mix gives his perspective: “All the books I ingested all said to select a name that resonates with your customer base. I would not do this again as our business goals did not include staying small and local.” Miners Mix seasonings and rubs for all varieties of cooking
Helpful Tips:
- Keep it Simple: A concise and easy-to-spell name reduces the risk of confusion and aids in brand recall.
- Test it Out: Gather feedback from friends, family, and potential customers to gauge their reactions and perceptions of the name.
- Future-Proofing: Consider long-term viability and scalability when choosing a name to accommodate future growth and expansion.
Cyndy Hackett, owner of Sugar Free Cupcakery & Treats shared some tips that helped her:
- She wanted to be able to accurately describe her business in just a few words.
- She didn’t want anything that was trendy or would date the business in the future.
Penny Glick, owner of The Country Duck, shared this: “I personally do not like names I cannot pronounce. It’s too hard to tell other people when sending them business or searching on social media.
www.facebook.com/thecountryduck
Rachel Richofsky of Grainy Days Kitchen used YouTube as a resource when choosing her business name. She also thinks it’s important that you don’t limit your products or services you provide with the business name.
www.facebook.com/grainydayskitchen
Find out more with our Naming Your Business Guide at:
https://rhondaloweconsulting.com/wp-content/uploads/2024/02/Naming-Your-Business-.pdf
Come back next week for Part 4 of Naming Your First Business.
