Marketing Made Easy:

A Beginner’s Guide to Growing Your Business

Step 5

Set Up Google My Business

The 5th Step in Marketing Made Easy, is to Set Up Google My Business. This will help to increase visibility, gain credibility through reviews, and improve SEO.

 

Let’s start with why is having your business on Google My Business is even important.

 

• Increased Visibility:

One of the most important reasons is that when you set up Google My Business allows your business to appear in Google Search and Google Maps. This makes it easier for potential customers to find you when searching for relevant products or services in your area.

• Improved Local SEO:

A well-optimized Google My Business profile can significantly enhance your local search engine optimization, helping your business rank higher in local search results. This is especially important for small businesses who rely on drawing customers from their local area.

• Added Customer Engagement:

Google My Business provides a convenient platform for customers to leave reviews and for you to respond, fostering trust and engagement. Positive reviews can enhance your reputation and attract more customers. Share the link or QR code to make it easy for customers to leave a review.

• Provides Insights and Analytics:

Google My Business offers valuable insights into how customers are interacting with your listing, including how they found your business, where they are coming from, and what actions they are taking. Are they visiting your website? Calling you? Knowing this can guide your marketing strategies and help you understand your customer base better.

• It’s Cost-Effective Marketing:

Creating and maintaining a Google My Business profile is free, providing a cost-effective way for small businesses to market themselves online and reach a wider audience without significant expenditure.

• Offers Enhanced Credibility:

A verified Google My Business listing can make your business appear more legitimate and trustworthy to potential customers. It provides essential information such as business hours, contact details, and location, helping customers make informed decisions.

• Share Your Promotions and Updates:

You can post updates, offers, events, and other promotional content directly on your Google My Business profile, keeping your customers informed and engaged with your business.

• Added Customer Convenience:

Google My Business makes it easy for customers to get directions, call your business, visit your website, or even book services directly from your listing, improving their overall experience and convenience.

Get Started Here:

Get Listed on Google – Google Business Profile

Here are some things to include in your listing:

Business Name: Make sure your business name is accurate and consistent with how it appears elsewhere online.

Address: Include your complete and correct physical address. If you don’t have a storefront or brick-and-mortar location, use the service area options to specify the areas you serve.

Phone Number: Add a primary phone number that customers can use to reach you. Make sure it’s consistent with the one on your website and other listings.

Website URL: Link to your website to drive traffic and allow customers to learn more about your business.

Business Hours: Include regular business hours and update them for holidays or special events.

Categories: Choose the most relevant primary category for your business. You can also add secondary categories to further describe your offerings.

Attributes: These can include information about things like wheelchair accessibility, outdoor seating, or whether you offer delivery or takeout.

Business Description: Write a clear and engaging description of your business, highlighting what makes you unique and what products or services you offer.

Photos and Videos: Upload high-quality photos of your business location, products, services, and any other relevant visuals. Videos can also enhance your profile.

Products and Services: List the products and services you offer, along with detailed descriptions and pricing if applicable. If you have a wide selection of products or services, narrow it down to the most important ones to your target market.

Questions and Answers: Monitor and respond to questions from customers. You can also preemptively add common questions and answers.

Reviews: Encourage customers to leave reviews and respond to them promptly, whether they are positive or negative. Engaging with reviews shows that you value customer feedback.

 

So, it’s easy to see how this single step to set up Google My Business,

can provide great exposure for your business and help improve your SEO.

 

For more help with marketing your business, contact us today. We are here to help.