How and Why to Create a Business Plan

The two major causes of business failure are lack of funds and lack of planning. Both things are important to know from the start. This is true for the entrepreneur looking to start a business as well as the one… Continue Reading How and Why to Create a Business Plan

Why You Need Relationship Marketing in Your Marketing Plan

Business owners everywhere incorporate marketing tactics every week and every month to tell the world about their mission and their products or services. Without marketing and without millions of dollars in their advertising budget, not a single soul would know… Continue Reading Why You Need Relationship Marketing in Your Marketing Plan

Is Your Social Media Plan Working for You?

Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of “Social Media Darling,” while others are posting day in and day out… Continue Reading Is Your Social Media Plan Working for You?